Email Marketing

Email marketing is a digital marketing strategy that involves sending commercial messages, typically to a group of people, using email. These messages can include advertisements, promotional content, newsletters, updates, or other information that aims to engage the recipients and encourage them to take a specific action, such as making a purchase, signing up for an event, or visiting a website.

Email marketing is widely used by businesses of all sizes and across various industries because of its effectiveness in reaching and engaging a targeted audience. Some common objectives of email marketing campaigns include building brand awareness, increasing customer loyalty, driving sales, and nurturing leads.

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